When does an ad generate revenue?

Revenue is generated when a user clicks on an ad, when a non-skippable pre-roll ad is run prior to a video streaming, or when a skippable ad is played in its entirety.

If the advertisement is a non-skippable pre-roll, it will automatically generate revenue. If it is a skippable pre-roll ad, the user must watch the entire ad. If it is an overlay or display ad, then a user must click on one of the advertisements to generate revenue for you.

Types of YouTube Ads: 

Please note that videos can be monetised by multiple partners, if that video contains audio from multiple sources. In this case, ad revenue will be shared.

For a more detailed breakdown of each ad type, please click here.

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